Decarb Summits Case | Scaling Eco Events

Decarbonization Network

Decarb Summits

Inquill worked closely with Decarb Summits to bring structure to their rapid growth by improving marketing, simplifying daily operations, upgrading technology, strengthening strategic positioning, and building clearer membership offerings and a sales system to support expansion across U.S. markets.

Communications Strategy

Content Strategy

Brand Strategy

UX/UI Web Design

Webflow Development

SEO Architecture

CRM Development

Automation

Tech Stack Optimizations

LinkedIn Marketing

Email Marketing

Event Organization

Business Development

Sales Enablement

Accounts Management

Name

Decarb Summits

Date

2024-2025

Industry

Built-Environment Decarbonization Network

Website

decarbsummits.com

Client overview

Decarb Summits is a U.S.-based membership platform focused on climate innovation and decarbonization, bringing together senior decision-makers from real estate, data centers, higher education, healthcare, and infrastructure through monthly summits and curated networking.

Challenge

As Decarb Summits grew, their digital tools and marketing systems struggled to keep up, becoming fragmented and inefficient. Sales lacked proper support, and the digital presence no longer reflected the platform’s real influence. 

At the same time, positioning and membership offerings needed clearer structure, with more clarity around tiers, pricing, and value.

As Decarb Summits grew, their digital and marketing systems became fragmented and inefficient. Sales lacked support, and the digital presence no longer matched the platform’s impact. Positioning and membership offerings also needed clearer structure around tiers, pricing, and value.

Objective

Inquill was brought in to modernize the platform, rebuild the website with a strong SEO foundation, and improve internal systems to support sales and expansion across U.S. markets. In parallel, Inquill refined positioning and membership offerings to better reflect the platform’s value.

Our approach

Inquill worked closely within day-to-day operations as a hands-on marketing and sales partner. The focus was on aligning the brand across touchpoints, improving internal tools and processes, and refining positioning, membership tiers, and pricing so the platform could scale in a more consistent way.

Marketing

Decarb Summits had strong demand, but their marketing lacked clarity, structure, and clear messaging that resonated with their target audience. As the platform grew, positioning and content became harder to follow, and marketing was no longer clearly supporting sales.

We helped bring structure to marketing by clarifying strategic positioning, updating the visual identity, and building a focused content approach on LinkedIn and email that supports sales.

Sales enablement one pagers

Helped clearly explain what Decarb Summits offers and why it matters, making sales conversations easier and more consistent.

Weekly linkedIn newsletter

Created a steady way to share useful updates and insights, keeping the audience engaged and increasing visibility over time.

Executive Explainer articles

These deep dive documents were designed to show the brand’s expertise and build trust among decision makers, while also providing downloadable lead magnets to help strengthen the sales pipeline.

Newsletter migration and cleanup

Brought the newsletter in line with the updated brand and organized subscriber lists so messages reached the right audiences.

Website

We rebuilt the Decarb Summits website to support a growing membership platform, with clear user journeys, structured membership information, and a CMS designed for frequent publishing around summits and content.

Alongside the rebuild, we refined the UX and visual structure to reflect the credibility and scale of the Decarb Summits network. The result is a clear, modern website that supports memberships, content, and ongoing growth.

Full Webflow rebuild with clear, structured user journeys

Dedicated membership pages with clear tier breakdowns

SEO-ready pages for Summits, speakers, and recaps

CMS built for fast, ongoing content publishing

Results

Inquill helped Decarb Summits move from a fast-growing platform to a structured, sales-driven organization ready to scale nationally.

15,000+/year

Saved by streamlining
tools and systems

174%

Increase in
LinkedIn reach

20+

New members
enabled

1438%

Increase in yearly ticket sales revenue

41%

Active users increase

52%

LinkedIn referral traffic

Are you our next success story?

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