Transforming a regional solar installer into a publicly traded EPC leader through clearer positioning, brand renewal, digital overhaul, custom growth systems, and lead generation.
SolarMax Technology (NASDAQ: SMXT) is one of California’s most established renewable energy providers, offering design, manufacturing, and installation across residential, commercial, and utility markets.
Challenge
After policy changes under NEM 3.0 reshaped residential solar economics, SolarMax Technology needed to evolve from a local installer into an enterprise-level EPC with stronger digital infrastructure and clearer positioning. However, its online presence and marketing systems lagged behind, relying on outdated third-party platforms and fragmented tools that limited visibility, efficiency, and control across operations.
SolarMax Technology needed to shift from a local installer to an enterprise-level EPC with stronger digital systems and clearer positioning. But its website and marketing tools were outdated and fragmented, making it harder to manage operations and stay visible.
Objective
Inquill was brought in to reposition SolarMax Technology as an EPC leader, rebuild its digital infrastructure, and create a unified marketing and sales framework built for long-term, measurable growth.
Our approach
Through this partnership, Inquill has been helping SolarMax Technology connect its marketing, development, and sales into one unified growth system.
Marketing
SolarMax Technology’s marketing had become fragmented and too focused on residential leads, leaving its EPC capabilities underrepresented.
We helped to redefine how the company presented itself We helped redefine how the company presented itself by building a unified, data-driven marketing system that better reflected the full scale of the business.
Unified B2C and B2B positioning with a clear messaging and audience targeting
Reclaimed ownership of ad accounts and performance tracking
Established Linkedin as a B2B growth channel supported by targeted campaigns and outreach
Built a marketing approach designed to attract higher-quality leads
Development
We replaced SolarMax Technology’s costly contract-based HubSpot with our custom-built CRM tailored to their work flow.
The migration brought marketing, sales and automation into one system, removed necessary tools and reduced annual costs by over $40,000
Integrates directly with client’s NetSuite ERP
Makes lead and customer management more cost-effective at scale
Delivers clearer, more reliable reporting
Website
We redeveloped SolarMax Technology’s website by bringing it fully in-house, removing the reliance on costly third-party platforms and giving the team more speed, flexibility, and control.
Alongside the rebuild, we refined the design and UX to reflect SolarMax Technology’s reliability and engineering strength, creating a website that feels cohesive, modern, and ready to scale.
Rebuilt and migrated 400+ website pages into a single in-house system
Created a solar savings calculator and referral tool
Connected systems and automated key workflows
Replaced HubSpot with a custom CRM, saving over $40k per year
Results
In our first year working with them, SolarMax Technology transformed from an under-positioned local brand to a data-driven EPC leader
$32,000/year
Saved with CRM migration
3.8x
Increase in ROAS
69%
Reduction in CPS
72%
Cut in monthly marketing overhead
400+
Website pages rebuilt
1000+
Pieces of content published
What the client says
The team at Inquill has demonstrated exceptional proactivity, consistently delivering innovative marketing strategies that have significantly enhanced our brand's reach and impact.
Luke Zheng
COO, SolarMax Technology
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